Elite
Digital Marketing Management
Synergy Digital Marketing, founded in 2017, is a digital marketing agency based in Randburg, Gauteng, serving businesses across all of South Africa. As a specialist paid media marketing company, and certified Google Partner, our digital marketing specialists manage high-performance Google, Meta, and LinkedIn Ads campaigns. Whether you need a full-service digital marketing agency or specialist campaign management, we build campaigns engineered to generate qualified leads and sales.
Improve Your Digital Marketing Results
350% In 1 Month
Our Services
1. Digital Marketing Strategy
We start with your numbers, not guesswork. A data-led strategy built around your margins, target cost-per-lead, and best-fit channels - so every rand of budget is pointed at the customers most likely to buy.
2. Google Ads Management
More qualified leads from high-intent search.: Full Search and Performance Max management by a certified Google Partner - keyword and intent targeting, bidding, and ad copy engineered to win the buyers actively looking for you.
3. Meta Ads Management
Reach the right audience on Facebook & Instagram. Audience targeting, creative testing, and conversion-optimised campaigns that build demand and capture leads where your customers spend their time
4. LinkedIn Ads Management
Put your offer in front of decision-makers. Expanded: B2B targeting by role, industry, and company size - ideal when your buyer is a professional rather than a consumer.
5. Account Setup & Overhaul
We fix what's quietly draining your budget. A full audit and rebuild of your existing accounts - restructuring campaigns, cutting wasted spend, and rebuilding around buyer-intent keywords.
6. Conversion Tracking & Analytics
Know exactly which rand earns a lead. Proper conversion tracking and analytics so decisions are based on real lead and sale data - not impressions and clicks that look good but mean nothing.
7. Landing Pages & Conversion Optimisation
Turn more of your clicks into customers. Landing page recommendations and conversion-rate optimisation so the traffic you're already paying for converts at a higher rate.
8. Call Tracking & Click-Fraud Protection
Every lead counted. Every wasted click blocked. Call tracking attributes phone leads to the right campaign, while click-fraud protection stops competitors and bots from burning your budget. (Combining these two works - both are about protecting and accounting for spend.)
9. Reporting & Ongoing Optimisation
Clear results every month -no jargon. Plain-English monthly reporting plus continuous optimisation, so you always know what you're getting and the campaigns keep improving.
Our Process
Phase 1: Getting To Know You
STEP 1: STRATEGY SESSION QUALIFICATION
To be sure that we can help you achieve the Digital Marketing results you are looking for, we need to get to know you first.
We will have a short (15-30 minute) discussion to get a much better understanding of the following:
- Your biggest Digital Marketing challenges and aspects that you need help with
- What your goals are and what the ideal Digital Marketing result would be for you
- How quickly you need your campaigns up and running
- What your current budget is or what monthly budget you are comfortable with
If we are confident we can provide the right strategy and campaigns to meet your needs, and you're 100% comfortable with Synergy, we'll move to the next step.
STEP 2: DIGITAL MARKETING STRATEGY DEVELOPMENT
One of our digital marketing strategists develops a complete digital marketing strategy for you!
The strategy can be applied to all digital marketing channels, but will be specific to Google, Meta (Facebook and Instagram), and LinkedIn Ads.
The following elements of your strategy will be developed and explained:
- Customer buying journey and persona
- Campaign targeting for different stages of the strategy and to reach your specific marketing goals
- The most appropriate marketing channels, campaign types and content for your goals and budget
STEP 3: FULL DIGITAL MARKETING STRATEGY SESSION
This is a longer session (45-60 minutes) during which we give you a detailed explanation of your customised Digital Marketing strategy.
During this session, we spend more time with you to get a more detailed understanding of your business and your goals to ensure that the proposed marketing strategy is the best one for you.
We ensure that you understand how the strategy should be implemented, the monthly budget is required and what the next steps and expected timelines are.
Phase 2: Getting You World-Class Digital Marketing Results
STEP 1: AD ACCOUNT SETUP/ MAJOR OVERHAUL
If you have existing Google, Meta or LinkedIn Ad accounts, we do a detailed analysis of the following areas:
- Correct Keywords / Targeting options for your goal
- Wasted Spend
- Conversion Tracking
- Keyword Quality Scores & Match Types
- Click-Through Rates
- Account Management Activity
- Number & Quality of Ads
- Your Share of Available Traffic
- Mobile Advertising
- Pay Per Click Best Practices
For new and overhauled accounts, we set up and structure all the following aspects of your Ad account to get you the best results:
- Ad account and campaign structuring
- Campaign type, goal and bidding strategy are matched to your goals
- Highly targeted ad groups
- Compelling Ads linked to the highest-quality targeting keywords
- Use the most appropriate landing page
- Bids
- Device bid adjustments
- Ad Schedule
- Language, network, geographic, audience and demographic targeting
- Ad Extensions
- Monthly budgeting
STEP 2: CONVERSION TRACKING
To fix this, we use the following tracking:
- Google Analytics
- Conversion Tracking (Answered Telephone Calls, enquiry forms and purchases)
- Server Side Tracking
- Detailed 3rd Party telephone call tracking and recording
STEP 3: REGULAR ACCOUNT OPTIMISATION
This is one of the key predictors of Digital Marketing Campaign success, yet only a small minority of campaign managers monitor and maintain campaigns regularly.
We use proprietary internal tools leveraging the Google Ads API as well as the most cutting-edge AI available to provide advanced, efficient campaign management, optimisation, and reporting.
When we take over your campaigns, we do the following regular monitoring and performance maintenance:
- In-depth targeting research to show ads to the most interested people and block money-wasting clicks, ensuring high-quality leads.
- Removing targeting options that don’t add value
- Campaign bidding strategy adjustments
- Creating new ads to continuously improve CTR and Quality Score, reducing your cost per click and therefore, cost per lead, over time.
- Device bid, ad schedule, geographic, audience and demographic adjustments
- Creation of additional targeted ad groups with tailored ads
- Budget change recommendations
- Managing Google, Meta, and LinkedIn Ads' recommendations on your behalf to ensure only good recommendations are implemented.
STEP 4: CONVERSION RATE BOOSTING - EXCLUSIVE VALUE ADS
Landing Pages
We create highly optimised landing pages custom-built to improve your campaign performance. These landing pages typically achieve at least 2x better results from the exact same marketing campaigns.
Remarketing setup
For most advertisers, about 98% of their website visitors leave without enquiring or doing business with them. We help you recapture these visitors at a lower cost, and send them to customised pages designed specifically to encourage them to do business with your company.
Click Fraud Protection
Synergy works with one of the leading global providers of click fraud protection. This protects your campaigns from expensive and useless clicks on your ads by competitors, people who dislike your brand, bots, click farms and accidental clicks.
Digital Marketing Funnel Implementation
This is an advanced strategy where we provide a structured sequence for your visitors to interact with your business. Visitors that aren’t a good match with your business are filtered out with every step in the sequence. This ensures that you only get enquiries from highly qualified prospects.
STEP 5: MONTHLY REPORTING AND FEEDBACK SESSIONS
Our reporting consists of 3 elements:
Google Analytics
Your website and ad account are linked to a Google Analytics account. This enables us to do advanced Ad optimisation, and it also lets you see exactly what people are doing on your website and where they came from, in real-time.
Live Reporting Dashboard
We create detailed, easy-to-understand reporting dashboards that explain your account performance and compare this to previous performance so you can see exactly how your campaign is improving. These dashboards are live, so you can check your performance in real time.
Regular Feedback Session
We will schedule a monthly online meeting, where we discuss your performance reports, answer any questions you might have and collaborate on your future marketing strategy.
Frequently Asked Questions
Digital Marketing Management
What is digital marketing management?
Digital marketing management is the end-to-end strategy, setup, and ongoing optimisation of your paid marketing - done for you by a digital marketing agency. At Synergy, a certified Google Partner based in Randburg and serving businesses across South Africa, digital marketing management includes Google, Meta, and LinkedIn Ads: strategy, account build, conversion tracking, continuous optimisation, landing pages, and monthly reporting.
How much does a digital marketing management service cost in South Africa?
Your investment is typically a combination of a setup fee, a monthly management fee, and your advertising budget (paid directly to Google, Meta, LinkedIn, etc.). At Synergy, our packages scale with your goals rather than being fixed. Our entry point works out to roughly R15 000 per month on a 12-month plan - covering setup, management, and recommended ad spend - which keeps our focus on businesses that are serious about growth. We confirm the exact figure for your goals in a free strategy session.
What's included in Synergy's digital marketing management service?
Every engagement includes a custom strategy, full ad-account setup or overhaul across Google, Meta, and LinkedIn, and conversion tracking for both enquiry forms and phone calls. You also get ongoing optimisation to lift Quality Score and reduce the cost per lead. Click-fraud protection, remarketing campaigns, customised live reporting dashboards and regular feedback sessions are included by default. We also offer conversion-focused landing pages, advanced call tracking, and Synergy-hosted server-side tracking as separate add-ons to improve results even further.
How long does it take to see results?
Typically, our clients start seeing good results within 7 days of their campaigns going live. However, it depends on your industry, budget, and starting point. In the case of Google Ads, for example, in the first month, we typically lift your search-term relevance from under 20% (common in self-managed accounts) to over 90% - an improvement of up to 350% - so your ads are shown to far more genuinely interested potential buyers. This relevance is the strongest leading indicator of performance. No digital marketing agency can guarantee leads or sales, since those also depend on your website, offer, and response time, but getting your ads in front of high-intent searchers is the foundation on which everything else is built.
Which advertising platforms does Synergy manage?
Synergy is a certified Google Partner, and we specialise in Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads. We match the right platform and campaign types to your goals and budget, often combining them into a single funnel so prospects are guided from first touch to qualified enquiry.
What makes Synergy different from other digital marketing agencies in South Africa?
We only take on clients we're very confident we can help, through a qualification-first strategy session. We use cutting-edge proprietary tools built on the Google Ads API, combined with frontier AI models for faster, sharper optimisation; and we protect your budget with conversion-focused landing pages and click-fraud protection - so more of your spend reaches genuinely interested, qualified prospects.
Who is digital marketing management best suited to?
It's designed for established South African businesses already investing in marketing who want better performance, more qualified leads and sales at a lower cost per conversion - without running campaigns themselves. If you're already investing in Google, Meta, or LinkedIn Ads (or are serious about getting started) and suspect your marketing could be much more effective, you could be a strong fit.
Do you require a long-term contract?
No - we offer flexible month-to-month engagements (with the setup fee paid up front), plus optional 3, 6, and 12-month plans. The plans exist to make us more affordable, not to lock you in: they lower your monthly management fee and ease the setup cost, with a fair two-month cancellation notice. Either way, we recommend allowing two to three months after the campaigns are set up, and continually optimised before judging results.
Apply for a Digital Marketing Strategy Session
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