Elite
Google Ads Management

Synergy Digital Marketing, founded in 2017, is a digital marketing agency based in Randburg, Gauteng, serving businesses across all of South Africa. As a specialist paid media marketing company, and certified Google Partner, our digital marketing experts specialise in high-performance Google Ads Management. Whether you need a full-service digital marketing agency or specialist campaign management, we build campaigns engineered to generate qualified leads and sales.

Improve Your Google Ads Results
350% In 1 Month



Phase 1: Getting To Know You

STEP 1: STRATEGY SESSION QUALIFICATION

To ensure we can help you achieve the Google Ads results you are looking for, we need to get to know you first.

We will have a short (15-30 minute) discussion to get a much better understanding of the following:

  • Your biggest Google Ads Marketing challenges and aspects that you need help with
  • What your goals are and what the ideal Google Ads result would be for you
  • How quickly you need your campaigns up and running
  • What your current budget is or what monthly budget you are comfortable with

If we are confident we can provide the right strategy and campaigns to meet your needs, and you're 100% comfortable with Synergy, we'll move to the next step.

STEP 2: GOOGLE ADS STRATEGY DEVELOPMENT

One of our digital marketing strategists develops a complete Google Ads strategy for you!

The strategy can be applied to all digital marketing channels, but will be specific to Google Ads Campaigns.

The following elements of your strategy will be developed and explained:

  • Customer buying journey and persona
  • Campaign targeting for different stages of the strategy and to reach your specific marketing goals
  • The most appropriate Google Ads campaign types and content for your goals and budget

STEP 3: FULL GOOGLE ADS MARKETING STRATEGY SESSION

This is a longer session (45-60 minutes) during which we give you a detailed explanation of your customised Google Ads Digital Marketing strategy.

During this session, we spend more time with you to get a more detailed understanding of your business and your goals to ensure that the proposed marketing strategy is the best one for you.

We ensure that you understand how the strategy should be implemented, the monthly budget that is required and what the next steps and expected timelines are.

Phase 2: Getting You World-Class Digital Marketing Results

STEP 1: AD ACCOUNT SETUP/ MAJOR OVERHAUL

If you have existing Google Ads accounts, we do a detailed analysis of the following areas:

 

  • Correct Keywords / Targeting options for your goal
  • Wasted Spend
  • Conversion Tracking
  • Keyword Quality Scores & Match Types
  • Click-Through Rates
  • Account Management Activity
  • Number & Quality of Ads
  • Your Share of Available Traffic
  • Mobile Advertising
  • Google Ads Best Practices

For new and overhauled accounts, we set up and structure all the following aspects of your Ad account to get you the best results:

 

  • Ad account and campaign structuring
  • Campaign type, goal and bidding strategy are matched to your goals
  • Highly targeted ad groups
  • Compelling Ads linked to the highest-quality targeting keywords
  • Using the most appropriate landing page
  • Bids
  • Device bid adjustments
  • Ad Schedule
  • Language, network, geographic, audience and demographic targeting
  • Ad Extensions
  • Monthly budgeting

STEP 2: CONVERSION TRACKING

Knowing which parts of your Google Ads campaigns are bringing you enquiries and telephone calls is extremely important, because you can’t improve what you don’t understand.
To know what is driving your business results (and what is just making Google extra money), you need Conversion Tracking. Many studies have shown that Google Ads campaigns without conversion tracking ultimately fail!

To fix this, we use the following tracking:

 

  • Google Analytics
  • Conversion Tracking (Answered Telephone Calls, enquiry forms and purchases)
  • Server Side Tracking
  • Detailed 3rd Party telephone call tracking and recording

STEP 3: REGULAR ACCOUNT OPTIMISATION

This is one of the key predictors of Google Ads Campaign success, yet only a small minority of campaign managers monitor and maintain campaigns regularly.

We use proprietary internal tools leveraging the Google Ads API as well as the most cutting-edge AI available to provide advanced, efficient campaign management, optimisation, and reporting.

When we take over your campaigns, we do the following regular monitoring and performance maintenance:

 

  • In-depth targeting research to show ads to the most interested people and block money-wasting clicks, ensuring high-quality leads.
  • Removing targeting options that don’t add value
  • Campaign bidding strategy adjustments
  • Creating new ads to continuously improve CTR and Quality Score, reducing your cost per click and therefore, cost per lead, over time.
  • Device bid, ad schedule, geographic, audience and demographic adjustments
  • Creation of additional targeted ad groups with tailored ads
  • Budget change recommendations
  • Managing Google Ads' recommendations on your behalf to ensure only good recommendations are implemented.

STEP 4: CONVERSION RATE BOOSTING - EXCLUSIVE VALUE ADS

Landing Pages

We create highly optimised landing pages custom-built to improve your campaign performance. These landing pages typically achieve at least 2x better results from the exact same marketing campaigns.

Remarketing setup

For most advertisers, about 98% of their website visitors leave without enquiring or doing business with them. We help you recapture these visitors at a lower cost, and send them to customised pages designed specifically to encourage them to do business with your company.

Click Fraud Protection

Synergy works with one of the leading global providers of click fraud protection. This protects your campaigns from expensive and useless clicks on your ads by competitors, people who dislike your brand, bots,  click farms and accidental clicks. 

Digital Marketing Funnel Implementation

This is an advanced strategy where we provide a structured sequence for your visitors to interact with your business. Visitors that aren’t a good match with your business are filtered out with every step in the sequence. This ensures that you only get enquiries from highly qualified prospects.

STEP 5: MONTHLY REPORTING AND FEEDBACK SESSIONS

Our reporting consists of 3 elements:

Google Analytics

Your website and ad account are linked to a Google Analytics account. This enables us to do advanced Ad optimisation, and it also lets you see exactly what people are doing on your website and where they came from, in real-time.

 

Live Reporting Dashboard

We create detailed, easy-to-understand reporting dashboards that explain your account performance and compare this to previous performance so you can see exactly how your campaign is improving. These dashboards are live, so you can check your performance in real time.

 

Regular Feedback Session

We will schedule a monthly online meeting, where we discuss your performance reports, answer any questions you might have and collaborate on your future marketing strategy.

Apply for a Digital Marketing Strategy Session

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