Premium
Google Ads Management
Improve Google Ads Results 350% In 1 Month
Phase 1: Getting To Know You
STEP 1: STRATEGY SESSION QUALIFICATION
To be sure that we can get you the Google Ads results you are looking for, we need to get to know you first.
We will have a short (15-30 minute discussion) to get a much better understanding of the following:
- Your biggest challenges and aspects of Google ads and what you need help with
- What your goals are and what the ideal Google ads result would be for you
- How quickly you need your campaigns up and running
- What your current budget is or what monthly budget you are comfortable with
If we are confident that we can provide you with the right strategy and campaigns to meet your needs and if you are 100% comfortable with Synergy, then we go ahead to the next step.
STEP 2: GOOGLE ADS STRATEGY DEVELOPMENT
One of our digital marketing strategists develops a complete digital marketing strategy for you!
The strategy can be applied to all digital marketing channels but will be specific to Google, Facebook and LinkedIn Ads.
The following elements of your strategy will be developed and explained:
- Customer buying journey and persona
- Campaign targeting for different stages of the strategy and to reach your specific marketing goals
- The most appropriate marketing channels, campaign types and content for your goals and budget
STEP 3: FULL GOOGLE ADS STRATEGY SESSION
This is a longer session (45-60 minutes) during which we give you a detailed explanation of your customised Google Ads strategy.
During this session we spend more time with you to get a more detailed understanding of your business and your goals to ensure that the proposed marketing strategy is the best one for you.
We ensure that you understand how the strategy should be implemented, what monthly budget is required and what the next steps and expected timelines are.
Phase 2: Getting You World-Class Google Ads Results
STEP 1: GOOGLE ADS ACCOUNT SETUP/ MAJOR OVERHAUL
If you have an existing Google Ads account (previously AdWords) we do a detailed analyisis of the following areas:
- Correct Keywords for You Goal
- Wasted Spend
- Conversion Tracking
- Keyword Quality Scores & Match Types
- Click-Through Rates
- Account Management Activity
- Text Ads Number & Quality
- Your Share of Available Traffic
- Mobile Advertising
- Pay Per Click Best Practices
For new and overhauled accounts we set-up and structure all the following aspects of your Google Ads account to get you the best results:
- Google Ads account and campaign structuring
- Campaign type, goal and bidding strategy are matched to your goals
- Highly targeted ad groups
- Compelling Ads linked to the highest-quality keywords
- Use the most appropriate landing page
- Bids
- Device bid adjustments
- Ad Schedule
- Language, network, geographic, audience and demographic targeting
- Ad Extensions
- Monthly budgeting
STEP 2: CONVERSION TRACKING
Knowing which parts of your campaigns are bringing you enquiries and telephone calls is extremely important, because you can’t improve what you don’t understand.
To know what’s giving your business results (and what is just making Google extra money) you need Conversion Tracking.
Many studies have shown that Google Ads campaigns without conversion tracking ultimately fail!
To fix this we use the following tracking:
- Google Analytics
- Conversion Tracking (Calls, e-mails, enquiry forms and purchases)
- 3rd Party Detailed telephone call tracking and recording
STEP 3: REGULAR ACCOUNT OPTIMISATION
This is one of the key predictors of Google Ads success and yet, only a small minority of AdWords managers monitor and maintain campaigns regularly.
When we take over your campaign we do the following regular monitoring and performance maintenance:
- In-depth search term research to add great new keywords and block money wasting clicks
- Removing keywords that don’t add value
- Keyword bid adjustments
- Writing new ads to continuously improve CTR and Quality Score
- Device bid, ad schedule, geographic, audience and demographic adjustments
- Creation of more targeted ad groups with tailored ads
- Budget change recommendations
- Managing Google Ads recommendations on your behalf to ensure only good recommendations are implemented.
STEP 4: CONVERSION RATE BOOSTING - EXCLUSIVE VALUE ADS
Landing Pages
We create highly optimised landing pages custom built to improve your campaign performance. These landing pages typically achieve at least 2x better results from the exact same marketing campaigns.
Remarketing setup
For most advertisers, 98% of their Google Ads visitors leave without enquiring or doing business with them. We help you recapture these visitors, at a lower cost, and send them to customised pages designed specifically to encourage them to do business with your company.
Click Fraud Protection
Synergy works with one of the leading global providers of click fraud protection. This protect your campaigns from expensive and useless clicks on your ads by competitors, people who dislike your brand, bots click farms and accidental clicks. We also request a refund for these clicks from Google every 2 months. (This is approved at Google’s discretion)
Digital Marketing Funnel Implementation
This is an advanced strategy where we provide a structured sequence for your visitors to interact with your business. Visitors that aren’t a good match with your business are filtered out with every step in the sequence. This ensures that you only get enquiries from highly qualified prospects.
STEP 5: MONTHLY REPORTING AND FEEDBACK SESSIONS
Our reporting consists of 3 elements:
Google Analytics
Your Google ads account is linked to either your existing or a new Google Analytics account. This enables us to do advanced Google Ads optimisation and it also lets you see exactly what people are doing on your website and where they came from, in real-time.
Live Reporting Dashboard
We create detailed, easy to understand reporting dashboards that explain your account performance and compare this to previous performance so you can see exactly how your campaign is improving. These dashboards are live so you can check your performance in real time.
30 Minute Feedback Session
We will schedule a monthly online meeting where we discuss your performance reports, answer any questions you might have and collaborate on your future marketing strategy.