5x Better Google Ads Results in 3 (Okay 8) Steps or…
Synergy Digital Marketing’s
“EPIC EYEBALLS MARKETING METHOD”
READ TIME : 15min
Part 1
If you’ve ever used Google Ads for marketing chances are you have experienced at least one of the following significant challenges
- A ton of people are viewing or clicking on your ads but you aren’t getting the results you want.
- Too few or no leads, sales, telephone calls, etc… (These are called conversions)
- Poor quality leads.
- Having most of your marketing budget wasted (70% and higher wastage is typical for DIY campaigns).
- Spending many frustrating, confusing hours trying to get campaigns to perform as you want.
- Following a Google representative’s (or worse, Google’s automated) advice only to have costs skyrocket, results fall off a cliff… or both
- Getting some good results but not knowing what is working and what isn’t.
- Getting your ads disabled for no apparent reason and Google support is just no help.
With all of
challenges,
you might
be
wondering?
How can Synergy Digital Marketing claim to improve your Google Ads’ results this much?
Well, we help businesses overcome all these Google Ads problems, and greatly increase their chances of success every day. In this article, we will explain exactly how we do that.
In truth, by using the 3 steps discussed in this series we often improve client results far more than this!
If you implement only the 1st step of this method, your campaign results can improve up to 350% within the first month because this method ensures that your ads are shown only to the most interested people instead of the largest possible group of people.
Many studies show that 70% or more of the money spent on Google Ads is wasted on people who are not even interested in your product or service and this method ensures that you reduce that number to below 20% within the first month.
The Benefits
Basically, we start with a massive reduction in your wasted budget and greatly increased efficiency in 30 Days or less
However, what implementing this method really means for you and your business is that you could finally start to get the marketing results you want and experience the business growth you have been dreaming of. Think less “quiet sales team, blown marketing budgets and long, frustrating hours” and more “consistent revenue growth, marketing systems that run as if they are automated, more time for fun like lying on the beach working on that millionaire tan or spending time with family and friends, and finally, more money in the bank”
We don’t claim to have any magical secret formula to Google Ads’ success and we don’t like to make over-the-top claims about what we can do for companies. We get world-class results for our clients by using the same fundamental principles and methods we are sharing with you below.
The Benefits
Basically, we start with a massive reduction in your wasted budget and greatly increased efficiency in 30 Days or less
However, what implementing this method really means for you and your business is that you could finally start to get the marketing results you want and experience the business growth you have been dreaming of. Think less “quiet sales team, blown marketing budgets and long, frustrating hours” and more “consistent revenue growth, marketing systems that run as if they are automated, more time for fun like lying on the beach working on that millionaire tan or spending time with family and friends, and finally, more money in the bank”
We don’t claim to have any magical secret formula to Google Ads’ success and we don’t like to make over-the-top claims about what we can do for companies. We get world-class results for our clients by using the same fundamental principles and methods we are sharing with you below.
All marketing, regardless of the goal, can be broken down into
3 Core Principles
Seeing as all 3 principles are related to what people are seeing, and to make it a bit more memorable, we will call them EYEBALLS going forward.
Target the Right Eyeballs
There are 4 steps to complete that will help you ensure that you are targeting the people who could become your customers.
Step 1 : Google Ad Campaign Types
Selecting the most appropriate campaign type is dependent on what your marketing goals are:
The different goals and the appropriate campaign types are
Awareness Phase Campaigns:
The main marketing goal during this phase is to create awareness of your company’s products or services. You should be trying to educate people on the need for your product or service and its benefits, grab attention, entertain people and encourage them onto the next step of their buying journey, the consideration phase, where intent to purchase starts to appear.
During this phase, people are still unaware or just becoming aware of their needs. They will be seeing your company and products or services for
the first time. This is your largest potential market but the vast majority are not ready to buy yet.
Appropriate Google Ads campaign types In order of priority
Awareness Phase Campaigns:
The main marketing goal during this phase is to create awareness of your company’s products or services. You should be trying to educate people on the need for your product or service and its benefits, grab attention, entertain people and encourage them onto the next step of their buying journey, the consideration phase, where intent to purchase starts to appear.
During this phase, people are still unaware or just becoming aware of their needs. They will be seeing your company and products or services for
the first time. This is your largest potential market but the vast majority are not ready to buy yet.
Appropriate Google Ads campaign types In order of priority
Appropriate Google Ads campaign types In order of priority
Consideration/Research Phase Campaigns:
The marketing goal during this phase is to engage and inform people. You have gotten these people interested! They are paying attention and must be encouraged to visit your website so they can get the more detailed information they need to help with their research, answer their questions and seriously consider purchasing your products/services. also helps to get people to view you as a trustworthy product/service provider within your industry, enabling you to set yourself apart from the competition.
During this phase, people are becoming aware of the solutions to their problem, generally and Your Solution to their problem, specifically. They are considering and researching (Thinking) the different solutions available in the market. This is the largest part of the market that is definitely interested in your product/service but only some of them are ready to buy.
Consideration/Research Phase Campaigns:
The marketing goal during this phase is to engage and inform people. You have gotten these people interested! They are paying attention and must be encouraged to visit your website so they can get the more detailed information they need to help with their research, answer their questions and seriously consider purchasing your products/services. also helps to get people to view you as a trustworthy product/service provider within your industry, enabling you to set yourself apart from the competition.
During this phase, people are becoming aware of the solutions to their problem, generally and Your Solution to their problem, specifically. They are considering and researching (Thinking) the different solutions available in the market. This is the largest part of the market that is definitely interested in your product/service but only some of them are ready to buy.
Appropriate Google Ads campaign types In order of priority
Decision Phase Campaigns:
Your goal during this phase is to get conversions (sales, leads, phone calls, etc…). Get customers to make an initial purchase or enquiry. Then provide a great product/service and customer experience to convert your customers to raving fans. Drive repeat sales, upsell and cross-sell if it makes sense for your business.
These are the members of your audience who are ready to make a purchase/buying Decision. It also includes people who have purchased from you before and are likely to buy from you again. Do – These people are taking action and converting from prospects to customers to repeat customers to raving fans!
This is your largest qualified audience with strong commercial intent and your current customers who could purchase again.
Appropriate Google Ads campaign types In order of priority
Decision Phase Campaigns:
Your goal during this phase is to get conversions (sales, leads, phone calls, etc…). Get customers to make an initial purchase or enquiry. Then provide a great product/service and customer experience to convert your customers to raving fans. Drive repeat sales, upsell and cross-sell if it makes sense for your business.
These are the members of your audience who are ready to make a purchase/buying Decision. It also includes people who have purchased from you before and are likely to buy from you again. Do – These people are taking action and converting from prospects to customers to repeat customers to raving fans!
This is your largest qualified audience with strong commercial intent and your current customers who could purchase again.
Appropriate Google Ads campaign types In order of priority
Step 2: Finding the most profitable audiences
To put it very simply your target audience is the specific group of people most likely to want your product or service, and therefore, the group of people who should see your ads.
You can find the audience that’s most interested in your product or service by understanding the three major groups of online searchers, how they align to the different buying journey phases described previously, and targeting your marketing campaigns accordingly.
To put it very simply your target audience is the specific group of people most likely to want your product or service, and therefore, the group of people who should see your ads.
You can find the audience that’s most interested in your product or service by understanding the three major groups of online searchers, how they align to the different buying journey phases described previously, and targeting your marketing campaigns accordingly.
Awareness Phase Audiences:
People who are in the awareness phase of their buying journey can be most accurately targeted by researching the following two customer aspects.
Ideal Customer:
- Demographics – Age, Location, Sex, Marital Status, Education, Kids, Income, Job Title
- Internal Monologue
- Pain ( pain points, problems, fears, frustrations, anger)
- Desires (Dream scenario, public desires, private desires)
- Beliefs (Themselves, their business, their market, you/your offering), Language, Current Reality)
Affinity:
You target people based on a holistic picture of their lifestyles, passions, interests, hobbies, and habits. Those in the affinity segment have demonstrated a qualified passion for a given topic, allowing you to reach the people that matter most with their products or offerings. You can choose from Google’s pre-defined affinity audiences or create your own.
Ideal Customer:
- Demographics – Age, Location, Sex, Marital Status, Education, Kids, Income, Job Title
- Internal Monologue
- Pain ( pain points, problems, fears, frustrations, anger)
- Desires (Dream scenario, public desires, private desires)
- Beliefs (Themselves, their business, their market, you/your offering), Language, Current Reality)
Affinity:
You target people based on a holistic picture of their lifestyles, passions, interests, hobbies, and habits. Those in the affinity segment have demonstrated a qualified passion for a given topic, allowing you to reach the people that matter most with their products or offerings. You can choose from Google’s pre-defined affinity audiences or create your own.
You incorporate this into your Google Ads awareness campaigns by crafting your ad wording and images to appeal to your “ideal customer persona” and adding these audiences to your campaigns as “targeted audiences”
Consideration/Research Phase Audiences:
Engaged audiences from the “awareness phase” This is a custom-made audience that is made up of people who interacted/engaged with your “awareness phase” Marketing campaigns. They watched your video ads, visited your website, or engaged (chats, comments, likes, etc.) with you on social media.
In-market Audiences: A curated audience of people whose combined browsing history (Google searches, videos watched on YouTube, websites and places they have visited, etc…) shows that they are currently in-market to buy your product or service You can select from Google’s pre-defined “in-market” audiences or create your own. People who combined browsing history shows that they are currently in-market to buy your product or service.
Research Related Keywords: What are people likely to search for on Google when they are researching your product or service and the alternatives? Discussed in more detail later.
Engaged audiences from the “awareness phase” This is a custom-made audience that is made up of people who interacted/engaged with your “awareness phase” Marketing campaigns. They watched your video ads, visited your website, or engaged (chats, comments, likes, etc.) with you on social media.
In-market Audiences: A curated audience of people whose combined browsing history (Google searches, videos watched on YouTube, websites and places they have visited, etc…) shows that they are currently in-market to buy your product or service You can select from Google’s pre-defined “in-market” audiences or create your own. People who combined browsing history shows that they are currently in-market to buy your product or service
Decision Phase Audiences:
Remarketing Audiences: Remarketing audiences are compiled using tracking tags. Essentially a list of potential customers who engaged with your business For example A grouping of all the people who visited a specific product or service page on your website during the consideration and research stage, but have not decided to contact you or buy from you yet.
Decision and Purchase Related Keywords: Use the keywords that people are likely to search for on Google when they are done researching a product or service and the alternatives and are ready to make a buying decision.
Existing customer lists: Can be uploaded onto Google to target existing customers with future and personalized offers.
… PART 2 TO BE CONTINUED
Remarketing Audiences: Remarketing audiences are compiled using tracking tags. Essentially a list of potential customers who engaged with your business For example A grouping of all the people who visited a specific product or service page on your website during the consideration and research stage, but have not decided to contact you or buy from you yet.
Decision and Purchase Related Keywords: Use the keywords that people are likely to search for on Google when they are done researching a product or service and the alternatives and are ready to make a buying decision.
Existing customer lists: Can be uploaded onto Google to target existing customers with future and personalized offers.